LUSH and Sea Shepherd Launch Global Anti-Shark-Finning Campaign

September 9th, 2010 | by admin |


Shoppers on Regents Street in central London likely got more than they bargained for this afternoon. In a dramatic illustration of how sharks are caught and killed for their fins, Alice Newstead, performance artist and former employee of LUSH Fresh Handmade Cosmetics, voluntarily had her skin pierced with actual de-barbed shark hooks and hung suspended from the ceiling in the window of one of LUSH’s busiest shops for all to see. As a crowd gathered to watch in horror, Newstead said, “I am doing this because the demand for shark fin soup and other shark products is wiping out the shark population.” Unlike the 100 million sharks who are brutally slaughtered each year for their fins, Newstead commented, “I will be left with scars, but the wounds will heal.” “Sea Shepherd is deeply impressed by LUSH’s commitment to shark conservation and its willingness to use its 500+ storefronts as a global platform for educating the public on such a critically important issue,” said Kim McCoy, International Executive Director of Sea Shepherd Conservation Society. “We applaud Alice for her courageousness in using her body as a tool to help educate consumers about the urgent need to protect sharks. She is an inspiration to us all.” “Sea Shepherd will be presenting Alice Newstead with an award for courage for her incredible achievement in focusing public attention on the worldwide slaughter of sharks,” said Captain Paul Watson, Founder and President of Sea Shepherd. “What she and LUSH have …

Related Blogs

  1. 23 Responses to “LUSH and Sea Shepherd Launch Global Anti-Shark-Finning Campaign”

  2. By Crystalwolf78 on Sep 9, 2010 | Reply

    whales, sharks, dolphins, and seals all are being threatened with extintshen for all of the “God” of Money.

  3. By Tonsilloliths on Sep 9, 2010 | Reply

    Watch the movie “Sharkwater” It will change your entire view on sharks and on the ecosystem of the world.

  4. By eddiesluver on Sep 9, 2010 | Reply

    Zomg! My favourite Organization AND my favourite soap shop! XD

  5. By Phishouttawatta on Sep 9, 2010 | Reply

    an absolute inspiration!!!!

  6. By dobergirl7 on Sep 9, 2010 | Reply

    our politicians are more concerned about keeping themselves in office, so they’ll tackle the catciest and cheapest issues.

  7. By 42jailbar on Sep 9, 2010 | Reply

    keep up the good work. Our politicians are more concerned about what kind of light bulb we use instead of being concerned about the rape and plunder of the worlds oceans for human greed.

  8. By dobergirl7 on Sep 10, 2010 | Reply

    poor sharks. People only prefer dolphins, because they don’t eat people. It’s not the sharks fault they eat large animals.

  9. By androclestipster on Sep 10, 2010 | Reply

    Excellent video showing awareness for the horrendous treatment of sharks. Thanks Sea Shepard. Your the best ever.

  10. By ladychantylly on Sep 10, 2010 | Reply

    clavarse la espalda y que te cuelguen, eso si que es amor por los aminales. ¡BRAVO!

  11. By nickjonas1234543210 on Sep 10, 2010 | Reply

    omj i could never do what she did
    nice job sea shepard
    i think sharks are pretty awsome

  12. By giantplanet on Sep 10, 2010 | Reply

    Nice work ,sea shepherd and lush 5 stars

  13. By jsb400 on Sep 10, 2010 | Reply

    thanks for sharing!!! Keep up the good work!!!

  14. By viennasecret on Sep 10, 2010 | Reply

    I think this video is great. It has an amazing message. I was already aware of the endangerement of sharks around d world. Thnx a lot 4 sharing.

  15. By neravaira on Sep 10, 2010 | Reply

    It’s great to see a company such as Lush speaking out about things like this…I have yet to see ONE SINGLE politician in the entire world wake up to face the music and understand what we are about to lose.

  16. By c0rpsegrinder on Sep 10, 2010 | Reply

    Earth is like an apple, and humans like worms.

  17. By vickileroy on Sep 10, 2010 | Reply

    This is great. Sea Shepherd ROCKS!! Thank you for protecting our oceans and being willing to go the extra mile like with this campaign. Shark finning is brutal, bloody, and illegal. It must not be tolerated anywhere at any time. Awareness like this is important so that more people will be informed and care. For all of you who do care, you are welcome to visit my channel where there are many links to websites where you can take action for free.
    ~peace~

  18. By druieire on Sep 10, 2010 | Reply

    Great video!
    My friend living in London, I go to show for her!

  19. By travelingvegetarian on Sep 10, 2010 | Reply

    Awesome video. Thank you for all you do!

  20. By dobergirl7 on Sep 10, 2010 | Reply

    Those statistics are unbelievable. (No wonder people are so scared of sharks 1: 100,000,000!) And the thing is it’s so easy to avoid being eaten by a shark. (avoid it’s home!) I grew up on Australian beaches and was taught how to be shark savvy. You cannot possibly swim in our waters without giving thought to sharks… hey if we were in Africa being eaten by lions, well when in the ocean…

  21. By amazongift on Sep 10, 2010 | Reply

    thanks to everyone involved, you did a great job..Mel

  22. By pescesardinazzz on Sep 10, 2010 | Reply

    Great video my friend, you are wonderful, a hug to captain Paul Watson

  23. By SaganAppreciationSoc on Sep 10, 2010 | Reply

    Good work LUSH and Sea Shepherd.

  24. By rodneykingman on Sep 10, 2010 | Reply

    Great video. I have been snorkeling and diving with sharks for almost 40 years and since I was 10 months old.

    There are a lot of amazing flavors of soup… Shark fin is not one of them.

    Stop now. Your Karma is closer to you than you would want to believe.

Post a Comment